Social Wellness Clubs Are The New Status Symbol: A Study Of Remedy Place

Wellness today is no longer confined to personal routines—it’s becoming a lifestyle statement and a social experience. It is predicted that 2025 will continue to see a rise in dedicated social wellness spaces as the sober and sober curious trend continues among Gen Zers and millennials alike. With people drinking less, or none at all, there is only increasing emphasis on people focusing on the social wellness experience. This shift is fuelled by a growing awareness of the mind-body connection, with consumers actively seeking experiences that offer physical recovery, mental clarity, and social bonding.

According to Forbes, wellness-focused private clubs are becoming the new status symbol, replacing traditional members-only social clubs. The demand for spaces that offer a holistic approach to health—integrating science-backed treatments with luxury hospitality—is rapidly growing.

Today, we will be diving into a brand analysis of Remedy Place, the world’s first social wellness club, to offer more insight into this shift. Remedy has positioned itself as a leader in this movement by creating a "temptation and toxin-free" space, where members prioritise well-being without compromising on exclusivity or social engagement.

A Shift in Wellness Culture: From Fitness to Holistic Living

Founded by Dr. Jonathan Leary, Remedy Place was created to bridge the gap between healthcare and hospitality. With a background in chiropractic and alternative medicine, Leary envisioned a self-care club where members could experience the benefits of cutting-edge wellness therapies in a sophisticated, high-design environment. His philosophy is rooted in "social self-care", a concept where health-enhancing activities are seamlessly woven into social experiences.

The club is designed to be a sanctuary from daily toxins and stressors, providing treatments that aid recovery, relaxation, and rejuvenation. Unlike traditional spas, which focus on relaxation alone, Remedy Place integrates scientific recovery protocols to support optimal health.

Some of its signature services include: Cryotherapy, Infrared Saunas, Ice Baths, Hyperbaric Oxygen Therapy (HBOT) and Lymphatic Drainage Massages.

Unlike traditional wellness centers, which offer these services in isolation, Remedy Place packages them as social experiences, allowing members to connect with like-minded individuals while prioritising health.

Market Positioning and Consumer Appeal

Remedy Place is perfectly positioned for affluent, health-conscious individuals seeking exclusive wellness experiences. Think entrepreneurs, creatives, and professionals who seek wellness as a way of life, and getting to socialise while working on themselves is just the cherry on top. After all, self care also involves human connections. People crave authentic relationships.

Unlike traditional gyms or spas, Remedy Place attracts individuals who prioritise recovery just as much as a good workout. Viewing health as an investment, this highly-educated clientele are in search of premium, science-backed treatments in an exclusive environment.

The brand’s expansion into new cities like New York and Los Angeles further solidifies its role as a leader in the social wellness movement. As wellness clubs gain popularity in 2025, Remedy Place sets the standard for how health, luxury, and community can coexist in a seamless experience.

Membership in such clubs has become a modern status symbol, reflecting a commitment to holistic well-being.

Brand Identity and Visual Experience

Remedy offers a refreshing perspective into the wellness branding experience. Embracing a "show, not tell" strategy, the brand visual identity is characterised by imagery that subtly communicate brand values and selling points.

The brand logo is understated, with a simple wordmark conveying elegance and exclusivity. The choice of typography features a clean, sans-serif font that reinforces the club’s minimalist appeal, choosing to highlight only what is essential.

The deliberate lo-fi style of content embraces slow living and intentionality, prioritising darker palettes over brighter, lighter hues. It evokes a high-end, holistic retreat experience that emphasises essentialism. Neutral and muted tones in its interior selection evoke tranquility and modern luxury.

When we look at their online presence, it is deliberately curated to evoke a sense of exclusivity and quiet luxury. Only professional, edited, and clear photography is used, meaning that the brand places a firm emphasis on its artistic direction and creative atmosphere. This contrasts with the popular style of user-generated content or cross-posting with influential social accounts. This goes to show that Remedy prioritizes its brand essence and integrity over sharing community-related content—an interesting approach that seems to work for the brand. However, we wonder if this could cannibalise the "social" experience the brand is known for if posts are always perfectly edited and feeds are overly curated, compromising the humanness of the brand.

Branded Experiences and Community Building

A key differentiator for Remedy Place is its focus on social wellness experiences. Instead of encouraging isolation, the brand fosters connection through health.

Highlighting a "Social Self-Care" Concept – Every wellness treatment is designed to be a shared experience, making self-care as social as going out for drinks or dinner.

The club also boasts curated programming, frequently hosting wellness retreats, guided meditation circles, breathwork workshops, and networking sessions, creating a community around holistic health.

All of these branded experiences are designed to create intentional exclusivity, fostering a tight-knit community where access is gated through membership. Membership becomes a status symbol, a badge proudly worn by the elite health-conscious.

The Future of Social Wellness Clubs

The rise of social wellness clubs like Remedy Place signals a broader shift in consumer behaviours, where self-care and socialising merge into one unified experience. As more individuals seek high-end wellness spaces that cater to both personal and communal well-being, we predict:

A shift from traditional gyms to holistic wellness spaces
A shift in private members’ clubs to move away from debauchery and prioritise instead the social wellness experience
A growing demand for specialised knowledge in setting up social wellness clubs (design, community building, member acquisition, branding etc.)
Hospitality brands emphasising wellness and recovery experiences

As the social wellness landscape becomes increasingly popular, establishing a distinctive and impactful brand identity is paramount. At KOVA, we believe in a comprehensive approach to branding. We see branding as an evolving conversation, a shared journey shaped by creative tension that emerges from diverse perspectives. Collaboration, to us, is the key to unlocking designs that truly work. A brand should feel just as compelling in a video as it does IRL. With an intimate understanding of how wellness spaces should be branded and curated, we don’t just design; we create atmospheres that inspire. If you are looking for a brand agency that understands the intricacies of hospitality, reach out and let’s bring your brand vision to life.